In this episode, Andrew Walker talks with David Reid about why brand matters more than ever. Together they explore how a clear identity builds trust, drives loyalty and helps businesses stand out from the competition. David also shares insights from his experience working with leading food and drink brands.
Fri 17 Oct 2025
Beyond the product: The power of a strong brand
In the world of food and drink, great products aren’t enough - a strong brand is what makes them memorable.
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Podcast
Beyond the product: The power of a strong brand
In this episode, Andrew Walker talks with David Reid about why brand matters more than ever. Together they explore how a clear identity builds trust, drives loyalty and helps businesses stand out from the competition. David also shares insights from his experience working with leading food and drink brands.
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Scotch Whisky needs more than a trade deal to raise a dram in India
The UK–India trade deal has been billed as a landmark moment for Scottish exporters - and for whisky, it opens the door to a market with huge commercial promise. Tariffs, long one of the biggest obstacles to growth in India, are set to fall dramatically. For Scotch whisky, that means a 150% duty will be halved, then gradually reduced to 40% over the next decade.
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Thatchers was just the start: Courts are now protecting how brands make us feel
When the Thatchers v Aldi ruling landed earlier this year, it sent a clear message: if your product is designed to evoke the reputation or vision of a well-known brand, even without directly copying it, you could be in trouble. This message also reflects a broader shift in legal thinking.